Come and visit our
Coventry showroom and be inspired

55 Spon End, Corner of Hearsall Lane, Coventry, CV1 3HE

or Call us on 02476 670041

Electric Fires- Why the surge in popularity?

Have you considered replacing your old, inefficient gas fire or wood burning stove in recent months? If so, you may be thinking of changing to electric, here are some of the reasons why that may be the best choice for you:

Whether you need something traditional or contemporary, there will be an electric appliance to suit you. Electric fires do not require a chimney or vent, installing one will give you the opportunity to remove any unnecessary source of drafts that may be existing.

Flexibility of installation- an electric fire can be installed anywhere that it can be plugged in. They are a simple solution to providing a comforting flame and warmth to a room at the flick of a switch or push of a button. There’s a huge range of options to choose from:

  • Flat wall fix / Freestanding- want to create an impressive centrepiece but have no existing fireplace recess? There are a variety of fireplace designs in timber or marble that can be fitted against a flat wall with the minimum of fuss. You could also choose a freestanding stove.

Feature-images-Impero-1Beacon electric stove

  •  Inset fire- Want to keep an existing fireplace? All of our electric fire manufacturers have a number of options that are designed to fit into an existing fireplace opening. Even when the fireplace opening is non-standard, many of these fires can be provided with spacer frames to suit.

Colorado-Black raylia inset electric

  • Wall mounted- If you are looking to retain as much useable floor space as possible, why not consider mounting the fire on the wall?

Dimple Artesia wall mounted

  • Built-In- Available in portrait or landscape shapes in all sizes, can be used within an existing recess or where a new false chimney breast is to be constructed, many versions can have one, two or three sided glass to create a truly stunning feature fireplace.


Efficiency- All electric fires are 100% efficient, there is no loss of heat through chimneys or vents. The flame effect can be used independently of the heat, meaning that, for just a few pence per hour; you can have a cosy flame any time of the day, 365 days per year without overheating the room. Electric fires incorporate room thermostats as standard so that a comfortable room temperature is easy to achieve.

Get in touch today to discuss your requirements and we will assure you of our best advice to find the right choice for you.

Brands include- Celsi, Dimplex, Elgin & Hall, Evonic, Flamerite, Gazco, Valor